Wednesday, January 4, 2012

How to Reach Your Music Business Goals in 2012

Here's a quick exercise you can do to reach your music business goals (or any goal) in 2012.

1. Make a list of 10 goals you want to achieve in 2012.

2. Below each goal, list three things you can do right now take to make it happen.

For example, if your goal is "Play 50 shows in 2012," action steps can include, "Call the booker from Club ABC," "Update press kit," and "Call Band XYZ about an opening slot."

3. Take action.

Do this daily and you'll be amazed when 12/31/2012 rolls around.
Your goals should be big enough that it will take a while for you to achieve them. If you can achieve a goal this month, you're thinking too small. Stretch yourself.

Can a goal be too big? Only if it's something that will cause you to sabotage it. A good rule of thumb I use, especially when a goal is sales related, is to think of the highest number that you can realistically sell now and then double it.

By doing this exercise every day, your capacity to make things happen will be expanding, so take that into account. The goal has to be something you can get your head around though or else you'll give up, using the excuse that it's "impossible." "Impossible" only means it hasn't been done yet. Still, you have to sell 10,000, and then 100,000, before you can get to 1,000,000. Take things in chunks and you'll get where you're going.