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Disney Launches Digital Movie Service

   The Walt Disney Studios today unveiled its exclusive cloud-based digital movie service, Disney Movies Anywhere. This new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.

   The debut of Disney Movies Anywhere coincides with the digital release of Disney's hit film Frozen and features Disney's library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney•Pixar's animated classic The Incredibles.

   "Disney Movies Anywhere offers an exceptional consumer experience built around some of the most beloved and popular entertainment brands in the world," said Alan Bergman, President, The Walt Disney Studios. "This unique technology underscores Disney's commitment to meeting our consumers where they are with the content they want, and we're thrilled to debut with iTunes, the #1 digital media retailer in the world."

   The press release states: "As a trusted creator of premium entertainment experiences for the whole family, Disney is committed to making it easier than ever for consumers to dive in and grow their digital movie libraries. In a seamless and family-friendly experience, Disney Movies Anywhere unlocks digital content across platforms and devices, enabling access to user-owned Disney digital content and movies in the Disney Movies Anywhere ecosystem and through iTunes.
 
  With an easy-to-use interface, consumers can explore live-action and animated films from Disney, Pixar, and Marvel; watch exclusive content and bonus features; preview upcoming offerings; and more. Users can simply connect their iTunes account to their Disney Movies Anywhere account to begin populating their Disney digital movie locker and watch movies online and on their devices.

   Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV (through iCloud or using AirPlay). In addition, Disney Movies Anywhere functions as a streaming movie service when users log in to the website on their desktop or laptop computers (Mac or PC).

   "Disney Movies Anywhere is an adaptable digital ecosystem designed to help consumers consolidate their Disney movie collections and enjoy them for years to come," said Jamie Voris, Chief Technology Officer, The Walt Disney Studios. "The beauty of this technology is that it enables us to work with iTunes and future provider partners to ensure movie lovers have streamlined access to all of their favorite Disney titles no matter which device they are on. The intuitive layout of the website and app creates an easy and enjoyable browsing environment for the whole family."

  Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account. Additionally, for the first time, consumers can now earn Disney Movie Rewards points for their digital purchases through Disney Movies Anywhere going forward.

Disney Movies Anywhere’s functionality is built upon Disney's proprietary digital rights locker, KeyChest.

The Disney Movies Anywhere App is available for free from the App Store on iPhone, iPad and iPod touch or at AppStore.com/Disney. Sign up is also available through the Disney Movies Anywhere website.

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