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Rockstar Energy Drink Launches Game Promotion With Gears of War 4

The beloved, Gears of War franchise has inspired many artists over the years to create their own interpretations of the series’ iconic art style, and this fall, Xbox is partnering with one of the world’s most popular energy drink brands to deliver something special for fans. Today, Rockstar Energy Drink and Xbox unveiled the Gears of War 4 collector’s edition series of cans featuring four original designs by artists inspired by the blockbuster videogame franchise.

Artists Jesse Hernandez, Hydro74, and GodMachine were hand selected by the Coalition and Rockstar Energy to capture the authentic vibe of both brands. The designs will be featured on 16 oz. cans of Rockstar Energy Original and Punched available at retail stores across US and Canada this fall. United Kingdom will feature one exclusive design available on Rockstar Energy Original.
 
Starting Oct. 1, you’ll be able to Gear-Up and collect under-the-tab codes found on any collector’s edition can. Every code entered at GEARS4.ROCKSTARENERGY.COM unlocks exclusive in-game content inspired by the artist series and also earns entries for the chance to win over 500 prizes including, Xbox One S consoles, Samsung HDTVs, & games and more.
If you’re attending PAX West this weekend, you’ll be able to score your first Rockstar Energy Gears of War 4 collectors cans at a variety of locations:
  • Friday September 2 starting at 6:30 PM PT at the Penny Arcade “For the Watch” Gears of War 4 event
  • September 2 – 5 at BAIT Seattle at 915 E Pike St, Seattle, WA 98122
  • September 2 – 5 look for the Rockstar Energy street team in downtown Seattle near PAX West
Additionally, Xbox will be featuring the artist designs in a limited time t-shirt collection, BAIT x Gears of War, with Seattle boutique BAIT at 915 E Pike St, Seattle, WA 98122.

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