Monday, October 10, 2016

Xbox Teams with Undefeated Clothing for Gears of War Collection and L.A. Pop-up Store

The clothing line is  a West Coast take on classic ametora, borrowing vintage military and varsity themes in equal measure. The look was both timeless and specific, taking cues from California street-style icons , the Pendleton shirt jackets of LA low-riders, hoodies like Tupac wore, and the windbreakers and bomber jackets made famous by “Straight Outta Compton.”

With this collection XBOX had the privilege to work with designer and Undefeated collaborator Rob Abeyta. Rob’s understated visual sophistication allowed them to push the Gears brand in other ways, using the slogan B-R-U-T-A-L across many of the pieces. 

The Undefeated x Gears of War collection is available beginning tomorrow exclusively from the Undefeated location on 112 1/2 S. La Brea Ave., Los Angeles, CA 90036. In addition to a limited run of merchandise, the store will feature an opportunity to get hands-on play, with Gears of War 4 before its worldwide release on October 11.