Sunday, April 30, 2017

Report: Deadmau5’s Launches LA Pop-Up Shop

Deadmau5 is now following in the footprints of Kanye West, Daft Punk and Frank Ocean with his self-described ‘lots of stuff in a store’ concept with online retailer FANCY.com

The mouse-helmet  DJ is no stranger to the retail game, having debuted his aptly-titled pop-up in New York City to coincide with the debut of his ‘a lot of shows in a row’ tour.

This time, the pop-up moves to Los Angeles which celebrated Deadmau5's four-night, sold out series of performances at downtown LA’s The Shrine.

The two-day LA edition (April 28-29) promised to be bigger and bolder for fans, with  exclusive, limited-run Ron English deadmau5 gadgets, prints, and posters, as well as vinyl copies of deadmau5’s recent album W:/2016ALBUM/.

There was also an interactive component where fans were able to test out the mau5’s new Wearhaus headphones, nab deadmau5 x Kid Dangerous collab clothes, Kef Speakers, while being mesmerized by Nanoleaf modular lighting panels.