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Common Discusses The Legacy of Kanye's G.O.O.D Music Label

When it was announced that Desiigner had signed to Kanye West’s G.O.OD. label following his breakout hit “Panda,” some hip-hop fans applauded the move, seeing it as proof that West's label was still at the forefront the culture’s fast-moving push into the future. Others, however, lamented that in following trends the label had lost its way. In their minds, Desiigner embodies everything that is wrong with rap now. Common, one of the trio of artists who made up the label’s early roster (him, West and John Legend) is reminding both fans and detractors of the Desiigner signing just how important the label was when it started, how it not only reflected a sea change in hip-hop’s aesthetic and political landscape, but paved the way for many artists both (hip-hop and R and B) who you might not immediately think are indebted to the good that G.O.O.D. wrought.

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