Snapchat will IPO next month and the founders of the company will be billionaires as a result. In order to continue being ahead of the high stakes tech/media business game, Snap Inc will have to build revenue channels beyond vertical video pre-roll between stories and custom filters. Hence the company’s push into hardware with Spectacles, the sunglasses that let you snap your POV.
Previously they were only available at strategic vending machines all around the country. But now they’ve opened the door to ordering online at Spectacles.com. The retail price is $129.99 for the most fashionable game changer ever created.