Snapchat is buying Israeli startup Cimagine for $30-$40 million. You know Snapchat, but the four-year-old Cimagine has largely flown under the radar. The gist of the startup: it develops augmented reality tech that can, for example, allow users to virtually place furniture in their home with the click of a button. The deal marks Snap’s first Israeli acquisition and is seen by many as a “talent grab,” since Cimagine’s founders are specialists in both computer visioning and imaging processing. And if that wasn’t enough, Snapchat also launched filter games , allowing you to “play with your face.” It all adds up to Snap preparing for its long-awaited IPO, which could come as early as March 2017.